Details:

Ad Budget: $360,000 to $480,000 /Year

Growth: Grew from $2 million per year to $15 million per year in 6 years.

ROI: Achieved a 30x – 40x return on investment (ROI) of marketing spend versus revenue.

Cost Efficiency: Maintained cost per lead between $50 – $75, with closed sales costs around $150.

Grew the Marketing Channel Mix: Google Ads led to the implementation of a broader marketing strategy, including YouTube Ads, Streaming TV Ads, Offline: Postcards & Billboards