Overview: Experienced substantial growth in their business through a targeted Google Ads campaign. By focusing on specific geographic areas and customer segments, they were able to maximize their marketing efficiency and achieve impressive results.
Details:
- Growth: Increased annual revenue from $1 million to $6 million over three years.
- Google Ads Strategy: Emphasized local SEO and targeted ad placements, ensuring high visibility among potential customers in the targeted regions.
- ROI: Achieved a 35x return on investment (ROI) from their Google Ads spend.
- Cost Efficiency: Maintained an average cost per lead between $60 – $80, with a closed lead cost around $200.
- Conversion Rate: Enhanced landing pages and call-to-action (CTA) strategies led to a 25% increase in conversion rates.